a co-creational voyage of becoming one business brain.
Between 2019 and 2021, Patricia Wagner and I collaborated on a challenging and extensive fashion project in an experimental and curiosity-driven attempt to join forces and explore methods of co-creation.
This collaborative journey has been a significant learning experience on multiple fronts. I have honed skills and acquired knowledge spanning various domains, including collection development, various co-creative processes, industry collaborations, knitwear and weaving development, graphic design, tailoring, an array of business theories, practical business model exercises, and diverse methods for creating a start-up.
Together, we developed our fashion design Bachelor's graduation collection called “Dimension Explorers“. Building on that experience, we pursued a shared Master's degree at the University of the Arts Berlin, continuing the exploration. During our Bachelor's project, we collaborated with various manufacturers across Europe and secured several sponsorships.
In our Master's year we delved deeper, researched and tested the potential for establishing a new Berlin-based fashion brand. Following the completion of our Master's degrees, we were granted a Start-Up Stipendium at DesignFarm Berlin. Here, we continued refining our collaborative efforts, focusing on potential joint ventures and the development of a sustainable business model. Transitioning from a student mindset to an entrepreneurial one has been an inspiring evolution.
Our beloved mentors throughout the whole process has been Prof. Valeska Schmidt-Thomsen and KM Magdalena Kohler.
To read more here is an interview with the online Æ-magazine and our application video for the start-up grand.
This collaborative journey has been a significant learning experience on multiple fronts. I have honed skills and acquired knowledge spanning various domains, including collection development, various co-creative processes, industry collaborations, knitwear and weaving development, graphic design, tailoring, an array of business theories, practical business model exercises, and diverse methods for creating a start-up.
Together, we developed our fashion design Bachelor's graduation collection called “Dimension Explorers“. Building on that experience, we pursued a shared Master's degree at the University of the Arts Berlin, continuing the exploration. During our Bachelor's project, we collaborated with various manufacturers across Europe and secured several sponsorships.
In our Master's year we delved deeper, researched and tested the potential for establishing a new Berlin-based fashion brand. Following the completion of our Master's degrees, we were granted a Start-Up Stipendium at DesignFarm Berlin. Here, we continued refining our collaborative efforts, focusing on potential joint ventures and the development of a sustainable business model. Transitioning from a student mindset to an entrepreneurial one has been an inspiring evolution.
Our beloved mentors throughout the whole process has been Prof. Valeska Schmidt-Thomsen and KM Magdalena Kohler.
To read more here is an interview with the online Æ-magazine and our application video for the start-up grand.
# Master thesis - Editorial vol. 2.0
Division of labor:
Development of shared business model and research: Patricia Wagner & Sara Smed
Master theory - sustainability and the development of a common design methodology: Sara Smed
Overall visual graphic expression: Patricia Wagner
Concept & associative ping pong concerning pattern making, message and designs: Patricia Wagner & Sara Smed
Knitwear design, including product development and adaptation (technique selection, materiality, yarn research, shaping etc.), corporate communication and various technical sheets: Sara Smed
In addition, all sewn pieces - pattern construction, cutting and sewing, partial colour selection and graphic concept: Sara Smed
Graphic design and colour selection, partial design and material selection: Patricia Wagner
# Bachelor thesis - Editorial vol. 1.0
Sponsorships & collaborations:
Knitwear: Knitoffice / Cousy b.v.b.a. (Belgian production)
Textile print: Spoonflower (local in Berlin)
Woven fabrics: Weberei Berlin (agent for Italian production)
Hats and caps: Modist Mathilde Førster (Danish production)
Sneaks: Converse (production unknown)
The 10 collection charachters - a silhouette development
# The death of the patriarchy
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# Feminist
# Malk Mensch
# Queen of Distraction
# Yayoi Jiro
# Naive Californian
#Neo Chaman
# La chameleona
#Diva
# Straingly familiar
# Graphic design development, testing and sketching.
#Knitwear development & waste yarn hunting.
# A snippet of the “making of”
01.10.2019 - 31.12.2021